Benjamin Day
AKA: BenniDaytime
Social Media Manager & Web3 Marketing Strategist
15+ years social media management experience building brands, audiences, and communities across web3, DeFi, and consumer products
About
I'm a crypto-native social media and marketing manager who most recently led social strategy at Risk Labs for Across Protocol and UMA — two of the most innovative protocols in DeFi and prediction markets.
My background spans 15+ years of social media management experience building brands and engaged communities, specializing in translating complex technical concepts into compelling, high-engagement content that resonates with crypto-native audiences.
Beyond traditional marketing, I'm an advanced AI practitioner who builds demos, proofs of concept, and applications to support product and sales teams. I automate workflows across content creation, design, and analytics to increase output without sacrificing quality.
Experience
Across Protocol Impact
Growth and community leadership delivered across the Across Protocol ecosystem.
Challenge
Across needed to grow owned social and Discord audiences steadily over time, not just around one-off launches, while keeping community quality high enough to support DAO governance participation and long-term retention.
Approach
- Built and ran a structured ambassador program to extend reach through trusted community voices instead of relying on paid growth
- Recruited, trained, and led a dedicated mods team to keep Discord quality high as it scaled from 10K to 70K members
- Gave the community team clear ownership of engagement, support triage, and sentiment reporting so growth didn't outpace moderation capacity
- Coordinated ambassador and mod activity with DAO communications so community-led growth stayed aligned with governance and protocol updates
Result
Sustained, compounding growth across Late 2024–July 2026: social following grew from 60K to 125K and Discord grew from 10K to 70K members, without a single campaign carrying the growth — the ambassador and mod programs kept scaling reach and quality together throughout the tenure.
Selected Work
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Founder Experience
DaytimeX
Multimedia company spanning music, gaming, merchandise, and digital collectibles. Delivered marketing and consultation for web3 brands including NFT NYC.
Divizion
Ethical streetwear brand pairing physical products with digital collectibles, including charity NFT collaborations.
Web3 Teams I've Worked With
Certifications
Skills & Expertise
Marketing & Strategy
Community & Growth
Creative & Production
Web3 & Crypto
AI & Automation
Let's Connect
I welcome conversations about crypto, social strategy, and building communities with lasting impact.